Increase direct bookings with a measurable, hotel-focused growth program

We combine hotel SEO, website conversion optimization and GA4 analytics — so more guests book on your website, not through OTAs.

Get a complimentary mini-audit

Grow hotel revenue with a data-driven direct booking strategy

We work exclusively with hotels and accommodation properties. We understand seasonality, OTA commissions and how guests search for stays.

Our focus is simple: a higher share of direct bookings, better website conversion, and GA4 data that shows what truly drives revenue.

You get a hands-on team with 15 years of experience in SEO, UX and analytics — aligned to hotel KPIs.


Hotels specialization

Direct booking share as KPI #1

Full-funnel GA4 measurement
See how we can help

Services tailored to hotels

Hotel SEO essentials

Direct booking essentials

For 2–3* hotels and guesthouses. Website audit, priority quick wins for booking conversion, local hotel SEO, and GA4 with a clear dashboard.

from PLN 3,000 / month

Booking conversion

Direct booking acceleration

Hotel SEO for rooms/offers/region plus conversion improvements on key pages. Monthly performance review and seasonal action plan.

from PLN 5,000 / month

Direct booking strategy

Direct booking strategy

For 4* hotels and groups. A 6–12 month direct roadmap, GA4 attribution, on-site experiments, and seasonal planning.

from PLN 7,000 / month

Pricing depends on room count, destination, current direct share and website maturity. After the mini-audit we recommend the most effective option.

Request a mini-audit

How the collaboration works

1. Audit & 90-day roadmap

We review your website, SEO, GA4 data and direct vs OTA share. You receive a prioritized plan and fast recommendations.

2. Quick wins

We fix what lifts direct bookings fastest: speed, mobile UX, booking CTAs, and room/offer page structure.

3. Hotel SEO + booking conversion

We build demand-capture traffic (region, attractions, seasonal offers), while continuously improving on-site conversion.

4. Monthly performance review

Each month you receive a concise KPI report and a prioritized plan for the next cycle, aligned with seasonality.

We track hotel KPIs: direct booking share, website conversion, and acquisition cost versus OTAs.

Request a mini-audit

Complimentary mini-audit of your hotel website
(15-minute call after the audit)

We review your website, search visibility and GA4 setup. On a short call we walk you through the three highest-impact issues limiting direct bookings, one key measurement gap, and a practical 30–90 day plan.

  • 3 highest-impact website issues
  • 1 GA4 measurement gap
  • Prioritized 30–90 day action plan
  • Direct booking growth opportunities

The mini-audit is free. After the call you decide whether we continue.

Selected clients

Rezydencja Luxury Hotel
consulting analytics cro seo
Rezydencja Luxury Hotel
Bel Mon Resort
analytics cro seo website
Bel Mon Resort
Hotel Convictus Cracovia
consulting analytics cro seo website
Hotel Convictus Cracovia
Easy One Premium Art
consulting analytics cro
Easy One Premium Art
Liebeskind Boutique Hotel
consulting analytics cro
Liebeskind Boutique Hotel
Chata Cyborga
cro seo
Chata Cybora
Winnica Sandomierska
Winnica Sandomierska

FAQ

Website quick wins usually show within 2–4 weeks (higher conversion, faster pages). SEO impact builds over time — we typically see measurable direct-booking lift after 2–3 months, and it keeps growing.

Yes. We adapt measurement and optimization to your tech stack. If the engine allows, we track the full booking funnel; if not, we measure critical steps on the hotel website so direct impact is visible.

We can join as an analytics-and-optimization layer and work alongside them. We focus on what’s often missing: increasing direct booking share, improving key pages, and measuring the full funnel in GA4.

Typically 6–12 months — direct and SEO grow over time and seasonality matters. If you prefer a cautious start, we can run a shorter pilot (e.g., 3 months) and extend after first results.
Get a mini-audit

Contact us

Want to increase direct booking share and reduce reliance on OTAs? Call or email us — we’ll recommend the most effective next step for your property.

+48 661 491 139
biuro@sem-logic.pl